Privacy Policy

Effective Date: 1 July 2025

At AssurED, we are committed to protecting your privacy. This policy explains how we collect, use, and safeguard your personal data in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018 and other applicable laws.

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​1. Who We Are

AssurED is a trading name of Board Excel Ltd, a UK-based consultancy supporting higher education institutions.
Throughout this policy, “we”, “us”, and “our” refer to Board Excel Ltd trading as AssurED.

Company details: Board Excel Ltd; Registered in England and Wales; Company number: 16525638

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2. What Data We Collect

We may collect and process the following personal data:

• Name and contact details (when you contact us via forms or email)

• Professional information (e.g. job title or organisation, if you provide them as part of an enquiry)

• Enquiry content or messages sent via contact forms and email

• IP address and basic technical data (via cookies or analytics tools)

We do not knowingly collect sensitive personal data or data from children.

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3. How We Collect Your Data

We collect personal data in the following ways:

• Directly from you when you fill out a form, send us an email, or otherwise contact us

• Automatically through Wix or third-party analytics tools (e.g. cookies)

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4. Why We Collect Your Data

We collect data to:

• Respond to your enquiries or messages

• Manage our relationship with you

• Improve the functionality and content of our website

• Comply with legal or regulatory obligations

We do not sell, rent or trade your data.

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5. Legal Bases for Processing

Under UK GDPR, we rely on the following legal bases:

• Consent – where you actively provide information or agree to cookies

• Legitimate interests – to operate and improve our business

• Legal obligation – to comply with applicable laws and regulations

 

6. Cookies & Analytics

Our website uses cookies to enhance your experience and collect basic usage data. These cookies may be placed by:

• Wix (to support functionality and performance)

• Google Analytics or similar (to understand how our site is used)

You can adjust cookie settings through your browser preferences.

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7. How We Store and Protect Your Data

Your personal data is stored securely on Wix servers and protected by appropriate technical and organisational measures. We retain your data only for as long as necessary to fulfil the purposes described above or as required by law.

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8. Your Rights

You have the right to:

• Access the personal data we hold about you

• Request correction or deletion of your data

• Object to or restrict certain types of processing

• Withdraw consent at any time (where processing is based on consent)

To exercise any of these rights, please contact us at the email address above.

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9. Third Parties

We may share limited data with trusted third parties who provide services to us (e.g. Wix, analytics providers), but only where necessary and with appropriate safeguards.

We do not transfer your data outside the UK unless adequate protection is in place.

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10. Changes to This Policy

We may update this policy from time to time. When we do, we will revise the “Effective Date” at the top. We encourage you to check this page occasionally.

For any questions about this Privacy Policy or your data rights, please email: enquiries@assuredgovernance.co.uk